Please, McDonald's, Do a Real Fix This Time : Customer for 50 Years Shares Thoughts on How to Recapture the Glory Days. John Correll
If you're a serious customer, critic, or fan of McDonald's you'll likely find this book interesting. If you're a manager, owner, or executive in the restaurant business you'll likely find it very interesting and also containing some powerful new concepts. If you're a McDonald's stockholder or franchisee you'll likely be eager to find out what McDonald's management thinks of it. If you're a professor of restaurant business management you'll likely want to make this required reading for your students. And, if you're a McDonald's executive you'll ask yourself: Is this guy crazy OR is he correct? If you conclude the former, denounce him as a lunatic and throw this book into a shredder. If you conclude the latter, buy a copy of this book for every manager and franchisee in McDonald's. Then ... implement a REAL fix, a fix that results in delivering, once again, the True McDonald's Experience to every customer every time, a fix that will make McDonald's, once again, the most trusted and respected brand in the restaurant world. Your customers and restaurant team members will love you for it (but, likely, your competitors will be not so pleased).
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